# digital media advertising

WHICH SOCIAL MEDIA PLATFORMS DRIVE B-to-B BUSINESS DEVELOPMENT? » Which Social Media Strategy Is Best For Growing Your B-to-B Business? I am not going to bullshit you. There is no perfect social media platform for driving new business. Linkedin.com

Brooke B. Sellas - Founder & Chief Executive Officer - B Squared Media, LLC | LinkedIn » My journey from a wannabe weather girl to entrepreneur and digital customer experience… | Learn more about Brooke B. Sellas's work experience, education, connections & more by visiting their profile on LinkedIn Linkedin.com

Home » B Squared Media: Elevate your brand with our expert outsourced social media customer services. Enhance satisfaction and fuel growth. Bsquared.media

Digital Advertising Soared 35% to $189 Billion in 2021 According to the IAB Internet Advertising Revenue Report » As digital media consumption continues to grow, advertising dollars are following fast. According to the newly released “IAB Internet Advertising Revenue Report: Full Year 2021,” conducted by PwC, all major channels increased significantly compared with a year ago, particularly across digital video (including CTV/OTT), digital audio, social media, and search.“We fully expected 2021 to be an exceptional year for digital ad growth, but even we were surprised at the degree of acceleration. Not only was every single digital channel up, but some were up more than 50% year on year,” said Libby Morgan, SVP, Chief Strategy Officer, IAB. “This year’s increase is 3x what it was last year.”The growth is consistent with a recent study from Harvard Business School, commissioned by IAB, which showed the internet economy has grown seven times faster than the U.S. economy over the past four years and now accounts for 12% of the U.S. GDP.“What’s underneath these numbers is a very clear narrative. We are witn Iab.com

50+ of the most important social media marketing statistics for 2023 » Looking for the latest social media statistics? Here are the must-know data points and developments to guide your campaigns in 2023. Sproutsocial.com

Social Media Advertising Under CGL Coverage B (Part 1) - Gilbert LLP » The following is Part I of a two-part series on the intersection between social media advertising and the lesser known portion of commercial general liability (“CGL”) policies—the illusive “Coverage B.” This first part will provide a brief overview of the prevalence of social media in today’s society and types of advertising found in the social Gilbertlegal.com

FTC Issues Orders to Social Media and Video Streaming Platforms Regarding Efforts to Address Surge in Advertising for Fraudulent Products and Scams » With fraud on social media surging, the Federal Trade Commission has issued orders to eight social media and video streaming platforms seeking information on how these Ftc.gov

The Beginners Guide to A/B Testing on Social Media » Social media A/B testing is possible in real time, allowing you to refine your content marketing and advertising strategies on the fly. Blog.hootsuite.com

Buffer: All-you-need social media toolkit for small businesses » Use Buffer to manage your social media so that you have more time for your business. Join 160,000+ small businesses today. Buffer.com